Dad 2.0

Like many fathers, I am often frustrated by the way ‘us’ dad’s are portrayed in the media – incompetent, useless with household chores, and lacking in parenting skills. I am so glad to have discovered today a Summit held annually that brings together media representatives, fathers, and marketers, to help shape the way fathers are better presented. Great work Dad 2.0, maybe I might be able to come join you at one of your summits in the future.

Here are some great clips;

Subaru Commercial

Lovely representation of an involved father, wanting to be their for his child at important life events.

google Chrome add

A dad’s-eye-view of his child’s life as recounted in his online blog.

Great stay-at-home dad!

A stay-at-home dad shares his experience.